How To Determine The Length Of Your Video: Tips For Beginners

If you're new to making videos, one of the first decisions you'll need to make is how long your video should be. There are a few things to consider when determining the perfect length for your project. This article discusses some tips for beginners on how to determine the length of your video.

The Purpose of the Video

When making a video, the purpose should be clear. Is the video meant to be an informative piece that educates the viewer on a certain topic? Or is it meant to be a more light-hearted video that tells a story or promotes a product? The purpose of the video may dictate its length to a certain extent.

For example, say you're producing an explainer video for your company website. You'll want to ensure that the video is long enough to cover all key information while still being concise. On the other hand, if you're filming a commercial, you'll want to ensure that the video is short enough to hold the viewer's attention but long enough to get your message across.

If you're still unsure how long your video should be, consider contacting a video production agency for help. They'll be able to work with you to determine the best length for your video based on your goals and objectives.

The Channel You're Posting On 

Different channels have different requirements and expectations when it comes to video length. For example, say your company wants to post a video on social media. You may want to keep the video short and sweet, around a few seconds. That's because people scrolling through their social media feeds are more likely to stop and watch a short video than a long one.

On the other hand, if you're presenting a webinar to potential customers, you'll want your video to be a bit longer so that you have enough time to present all the information. And since people who sign up for webinars are already interested in what you have to say, they're more likely to stick around for the entire video.

No matter what channel you're posting on, make sure you know the expectations and requirements for that specific channel. That way, you can make sure your video is the right length for the audience you're trying to reach.

Determining the length of your video may seem daunting, but it doesn't have to be. By considering the purpose of the video and the channel you're posting on, you can ensure that your video is the perfect length for your audience. These tips should set you on the right track to creating a video that's sure to engage and inform your viewers.